Unsurprisingly YouTube has jumped on this and chosen to celebrate the role the website has had to play in the humanisation of LGBT folks and the support it has given to countless people struggling with their own sexual identity. The platform has been a great tool in the furthering of gay rights and I think it's great to be recognising this. Google and YouTube always have a presence at pride parades around the globe and they should be commended for this.
This aside, I am not a fan of the way they have chosen to highlight pride month, with the #ProudtoLove campaign.
To be honest, the whole thing felt a bit dead behind the eyes, disingenuous and vague. If this was meant to be a celebration of the good that YouTube and its community has done for LGBT causes it has fallen flat on its face.
Other YouTube phenomena like the It Gets Better project, the curation of 'coming out' playlists, the pro gay marriage adverts that became popular online were all grass roots movements that naturally went viral and moved countless people to get involved. These movements were heartfelt and candid, where as the majority of the #ProudtoLove videos left me with a 'so what?' taste in my mouth.
I feel like YouTube was maybe half heartedly trying to turn this into a gay vlog-tag-game. It's seen the good that its users have done with this format, as well as the prominent gay community on the site, and thought, "Awesome! Another tent-pole event".
But when these kind of events are dictated from above and not organised from the user base, sincerity is lost. I feel like a similar thing happened with YouTube's Comedy Week: a hash of unrelated videos that were ironically unfunny. They've tried to do something similar here, to create a welling of positive nostalgia towards YouTube's gay movement, but I fear that they have failed again.